Education can be seen as the most vital element in the development of human resource in any society. The progression of the education sector is directly associated with the growth in economic development and national prosperity.
Educated individuals can manage themselves and the essential resources around them effectively. Innovations and a dynamic society can be promoted through education.
This is the reason behind the higher significance which is enjoyed by the education in almost all the societies around the world.
Since the last few years, a lot of significance has been given to the marketing of educational services in India. In fact, the education sector is also experiencing fast changes in terms of its economic and business aspects.
The education sector has become more competitive mainly due to the entry of corporate firms from the elementary education level to the highly professional studies.
This service sector is tiptoed by the business aspects and marketing has taken the central role in this sector.