Types of New Services

The types of new services are as follows: 1) Style Modifications: Style modifications refer to the basic form of innovation, which usually does not involve any process or efficiency changes. Yet, modification in style is frequently seen, which helps in …

Read moreTypes of New Services

Branding Service Products

In the management context, branding is a symbolic representation of information associated with a product or service. A brand particularly consists of a name, logo, other visible features, including color combinations, fonts, images, symbols, etc. A brand raises a number …

Read moreBranding Service Products

Service Product Mix

The set of services offered by the service firm for sale is known as service product mix. It can be evaluated in terms of depth, length, width, and consistency. Here, the depth signifies the number of variations offered in a …

Read moreService Product Mix

Levels of Service Product

The levels of service product are as follows: 1) Core Service: Core benefit is the most important level of the hierarchy. At this level, the customer is buying the essential benefit or service. Here, marketers are the benefits providers to …

Read moreLevels of Service Product

Planning Service Products

The task of managing the product in the marketing of services should always be customer-centered. This responsibility was traditionally upon the operations department of the organization, where the operational convenience was given more importance over the needs of the customers. …

Read morePlanning Service Products